Instagram Ads continues to expand its monetization possibilities for brands and creators and makes it easier for users to shop online directly from the app. Until now, Instagram Shopping was available in feed posts, Stories, and the Explore section. But now, social shopping extends into two new territories: IGTV and Reels . We tell you the details! Do you want to improve your advertising campaigns on Facebook and Instagram ? Enter here and watch for free the course that will help you achieve better results for your brand or company. How Instagram Shopping works on IGTV and Reels Instagram Shopping on IGTV and other monetization news In October 2020, Instagram announced the global expansion of Instagram Shopping to IGTV .
With this new functionality, users can watch a video and buy the products featured in Photo Retouching it with just a few taps. For creators and influencers , this new feature allows them to monetize their Instagram follower base more directly, and for brands it is an opportunity to increase conversions. Creators will be able to tag products that are available for purchase directly in their videos. IGTV users will be able to make their purchases through the payment system within the application or visit the seller's website. It is expected that the majority option will be to pay for the products within the Instagram Shopping itself, since it is the most comfortable. This allows Instagram to take a commission for these purchases. Taking into account the increase in online purchases caused by the coronavirus pandemic, this functionality could become a very significant source of income for Instagram. In addition to the addition of Instagram Shopping , Instagram IGTV is also testing the addition of ads with a small group of selected accounts.
The new Instagram IGTV ads will have a maximum duration of 15 seconds and will appear when a user taps on a post in their feed to continue watching a video on IGTV. The experiment will include the option to allow users to skip ads to provide the best experience possible. The income derived from these ads will be shared between Instagram and the creators of the content, who will keep at least 55% of the profits. Instagram Shopping on Reels Likewise.